Buying stock photos online is easy and at the same time complicated. In this article, we examine how to get the right stock photo for the right purpose.
Photography agencies make it possible to get quality but affordable photos fast. However, there are some basic legal and licensing matters that are necessary to be understood to ensure the correct use of photos bought.
Firstly, note that royalty-free copyrights are included. This means that the photographer of the image retains its ownership. So, when a photo agency licenses a buyer, he or she gets royalty-free copyrights. This meanshe or shecan use the photo but under certain conditions.
A person can also buy a royalty-free photo, but this does not provide complete freedom of use. For instance, a royalty-free photo cannot be used on items for resale. Also, there is no freedom to share with multiple users once a premium stock photo is purchased, as well as on all editorial pieces.
So, it is wise to consult the photo agency if unsure of how a stock photograph can be used correctly.
It is also advisable to buy an image with a watermarked logo. This indicates that the photo can be purchased from a stock photography agency. Some photographers do sell their images by themselves on their websites. So, an image can be bought directly from them or asked for permission for the use of the image.
Please note that it is not advisable to use images downloaded from search engines like Google for serious creative or marketing work. Google is not a photography agency.
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